Established in 1894, Manchester City has become a powerhouse in English football, boasting three Premier League titles in the last four seasons. Beyond the pitch, their innovative approach has seen them named the fastest-growing major football club since 2011 and the most innovative sports team globally in 2021. As part of the prestigious CFG, Manchester City is a true leader in the world of sports.
This partnership opens a new chapter for Thai football fans. Number 24 will offer a diverse range of Manchester City merchandise, featuring the iconic club crest and regularly updated designs aligned with the latest trends. Additionally, fans can expect winner’s style guides and creative flexibility to personalize their support with locally relevant products. Player imagery and signatures within a club context further elevate the experience, allowing fans to feel closer to their heroes than ever before.
An original model in world sports, City Football Group’s global yet locally authentic approach provides its partners with an unrivalled marketing platform to enable deeper, more personal engagement with fans and new and non-traditional audiences.
With a brand-focused approach to partnerships, proven track record of innovation and spirit of collaboration, a growing group of blue chip companies have developed dynamic partnerships with City Football Group.
Number 24’s commitment to quality and innovation aligns perfectly with Manchester City’s values. This partnership promises to bring the excitement and passion of the Premier League to Thai shores, offering fans a chance to celebrate their club in style. Are you ready to join the Sky Blue revolution?
Partners
Manchester City Football Club’s main Club partner since May 2009, Etihad Airways recognised the benefit and relevance of partnering with new City Football Group clubs as the Group has expanded, to allow the world’s leading airline to connect key strategic markets in Manchester, Melbourne and New York and engage new audiences.Etihad has worked with City Football Group to develop a number of innovative programmes to engage and incentivise specific audiences including:
- Global fan competitions to give Etihad guests a chance to win an exclusive Manchester City experienceRewards for City fans to follow their team abroad and experience some of Etihad’s most exciting holiday destinationsClub-themed trade programmes to develop business connections and reward their most active agentsCommunity project support to tackle social issues in Manchester and across the world
Etihad and City Football Group continue to work together to connect our global fan bases through the World’s leading airline and its impressive Etihad Partner Network and unrivalled guest experience.
In July 2019, PUMA became the official partner of Manchester City FC, Melbourne City FC, Girona FC, Club Atlético Torque and Sichuan Jiuniu FC, supplying all representative teams including men’s, women’s and youth football.
“PUMA’s partnership with City Football Group is the largest deal that we have ever done – both in scope and ambition,” said Bjørn Gulden, CEO of PUMA. “We are very excited to partner with City Football Group, whose success, ambition and drive for innovation has seen them setting new standards, on and off the field. We look forward to building the most innovative partnership in football by redefining the sports partnership model both on and off the pitch. We want to maximise on-field performance as well as football culture, in areas such as music, gaming and fashion to connect and inspire the fanbase of each team.”
“This announcement marks the start of an exciting new chapter for City Football Group,” said Ferran Soriano, CEO of City Football Group. “Our relationship with PUMA, covering five City Football Group clubs across four continents, will reset the model for sports partnerships on a truly global scale whilst being locally relevant and authentic for fans around the world. PUMA share our vision for challenging expectations, and we are looking forward to what we believe will be a ground-breaking partnership.”
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